HoneyloveCrossover Brief

Betsie Larkin spent years touring the world as a vocalist for some of EDM’s biggest acts. She reached for shapewear to feel confident on stage but found every product she tried rolled down, had no structure, and squeezed in the wrong places. Betsie wanted shapewear that was bold and effective, not apologetic and flimsy. After a fruitless search for the perfect pair, she set out to create her own. Her first product became a viral success, and Honeylove was born.Honeylove is committed to create the highest quality shapewear that stays put and really works. Honeylove believes women deserve garments that are just as comfortable as they are effective — without ever sacrificing style. Their goal is to embolden women of all shapes and sizes through high-quality clothing and shapewear that can be worn with pride. They aim to prove that femininity isn’t weakness; it’s a super power.