CHANELGABRIELLE CHANELfragrance primer

Among the luxurious designer labels, Chanel is one of the most sought-after household names within the high-fashion market. The brand shares its name with the French fashion designer and brand's founder, Gabrielle (Coco) Chanel. It was in 1913 when Coco Chanel opened the doors to her Paris shop for the first time. Arguably one of the most successful ventures during the fashion pioneer's era was the debut of her perfumes in 1921. Chanel released its now-legendary Chanel No 5. which forever changed the fragrance world. The No 5. perfume's uniquely 'abstract' construction combined swirling floral scents of jasmine, lilac, and rose with a generous helping of aldehydes. The fragrance overturned the codes of perfumery with its sparkling champagne-like formula encapsulated within a refined bottle. Today, the entire line of Chanel fragrances shares the same class and elegance of its predecessors.